😈 Cruella 😈

— CRUELLA

Social Campaign


— ROLE

Senior Designer


— AGENCY

B O N D

We celebrated the release of Emma Stone’s Cruella with a Bad Girl Summer social presence, eventizing the theatrical premiere and paying homage to Megan Thee Stallion’s “Hot Girl Summer.”


The campaign’s visual language took shape with rips, gritty textures, and paint marks to express Cruella’s “brilliant, bad, and a little bit mad” POV.

🏆 Silver Clio, Audio/Visual Social Campaign 🏆

View case study video here

How it Started


Playing off of the trending TikTok format, we intercut Cruella’s mischievous childhood with her fearless and daring present self.

Bad Girl Summer

A bold, talent-forward TikTok laid the groundwork for the campaign and showcased Cruella’s “baddest” moments.

Footage Cuts

Utilizing native TikTok text features but with an artful Cruella twist, we strategically cut and captioned the most salient moments from the feature. These clips were seeded out across the Cruella social handles.

CREATIVE TEAM

Brad Burris, Creative Director

Jessica Kaldem, Sr. Art Director

Noah Estep, Sr. Designer

Brian Freia, ACD

Juliet Brooks, Copywriter

Kenny Breit, Video Editor

ACCOUNTS TEAM

Ty Budde, Account Director

Alex Chum, Account Manager

Brian Deininger, Account Coordinator


STRATEGY TEAM

  • ï»żAllie Roche, Strategy Lead
  • Nicole Stetter, Community Engagement Director

Contact

  1. email@domain.com

  3. — Twitter
  4. — Instagram
  5. — Facebook