— FINCH
Social Campaign
— ROLE
Senior Designer
— AGENCY
B O N D
To gear up for the release of Finch, we brought fans in-world to take part in Finch, Goodyear, and Jeff’s journey. Social pieces featuring multiple perspectives and vantage points enabled viewers to experience every mishap, dangerous turn, and important life lesson with the trio.
Visually, the campaign plays into a warm color palette, sprawling (and harsh) desert landscapes, utilitarian textures, and HUD interfaces.
Engineering Humanity Spread
As Jeff accompanies Finch and Goodyear on their perilous journey, he learns about love, friendship, and life. This spread explores what it means to be human.
View on AppleTV’s IG HERE.
Life's Beauty
Hello New Friends
5 Times Jeff
Was All of Us.
There’s nothing more human than
relating to a robot.
5 Lessons
To countdown the release of the film,
we spotlighted 5 comical and heartfelt lessons Finch teaches Jeff.
CREATIVE TEAM
Brad Burris, Creative Director
Ariel Roth, Sr. Art Director
Noah Estep, Sr. Designer
James Kohlmeier, Art Director
David Rosenzweig, Sr. Copywriter
Juliet Brooks, Copywriter
Sarika Punde, Junior Editor
Jake Armbruster, Assistant Editor
ACCOUNTS TEAM
Ty Budde, Account Director
Alexandria Galick, Account Supervisor
Nicole Blitstein, Account Manager
Alexandra Kugler, Account Coordinator
Jasmine Malone, Account Coordinator
STRATEGY TEAM
- Pete Soldinger, Strategy Director
- Allie Roche, Strategy Lead
- Carla Rosales, Strategist
- Nicole Stetter, Community Engagement Director
Contact
- email@domain.com