— CRUELLA

Social Campaign

— ROLE

Senior Designer

— AGENCY

B O N D

To celebrate the release of Cruella starring Emma Stone, we unleashed a bold “Bad Girl Summer” social campaign, drawing inspiration from Megan Thee Stallion’s iconic “Hot Girl Summer” to amplify the film’s rebellious energy. We eventized the theatrical premiere with dynamic content that channeled Cruella’s unapologetic attitude, making her the centerpiece of the summer’s most stylish takeover.

The campaign’s visual language captured Cruella’s “brilliant, bad, and a little bit mad” persona, with edgy design elements like torn textures, gritty overlays, and paint-splattered graphics. This aesthetic gave the campaign a raw, punk-rock feel, perfectly aligning with the film’s bold and chaotic spirit.