— CCLA
Brand Campaign
— ROLE
Designer
— AGENCY
Collier.Simon
"Built for You" sought to position CCLA as the education solution that can fit into everyones' life. With flexible class schedules, online courses, and the ability to learn without the fear of extreme debt, you don’t need to build your life around getting an education because CCLA is Built For You.
Actual CCLA students were the backbone of this campaign. Their stories guided and formed the narrative of each piece, while a hopeful color palette, realistic imagery, and slick motion typography complemented the stories and let the students' experiences shine.
“In Their Words”
TV Spots
Social Extensions
Playful graphics touched on career paths, price, and offerings, while lo-fi UGC videos covered personal narratives and CCLA experiences.
CREATIVE TEAM
Matt Gietzel, ACD
Jordan Enriquez, Art Director
Julian Lormant, Sr. Editor
Noah Estep, Designer
Angie Nagel, Sr. Copywriter
ACCOUNTS TEAM
Matt Siegel, Account Supervisor
Rhiannon Rickard, Account Manager
STRATEGY TEAM
- Allie Roche, Strategy Lead
- Nicole Stetter, Community Engagement Director
Contact
- email@domain.com
- — Twitter
- — Instagram
- — Facebook