— THE STAIRCASE
Social Campaign
— ROLE
Senior Designer
— AGENCY
B O N D
HBO Max’s newest limited series takes fans through a murder investigation, a tumultuous legal battle, and family estrangement. The accompanying social campaign had to navigate those themes, attract potential viewers, and portray the series as the prestige drama it is.
Visually, we wanted to pull fans in (literally). Descending video clips, abstracted staircases, and kinetic motion typography framed the editorial cuts and emphasized the tension, family dynamics, and theatrics of the true-crime drama.
Descending Countdowns
High energy countdown pieces fueled fan excitement and teased out some of the salient moments from the series.
Step-by-Step Recaps
Each week, we dropped a quick summary of the most recent episode, featuring the most iconic moments and lines, all with a staircase twist.
"Picture Perfect" Family
Tensions between the parents, the brothers, and the sisters were put on full display.
CREATIVE TEAM
Brad Burris, Creative Director
Noah Estep, Sr. Designer (LEAD)
Ariel Roth, Sr. Art Director
Vanessa Menache, Designer
Courtney Buege, Designer
Juliet Brooks, Copywriter
Meha Razdan, Jr. Copywriter
Sarika Punde, Editor
Jake Ambruster, Assistant Editor
ACCOUNTS TEAM
Christine Benway, Sr. Account Manager
Alexandra Kugler, Account Coordinator
STRATEGY TEAM
- Allie Roche, Strategy Lead
- Carla Rosales, Strategist
- Nicole Stetter, Community Engagement Director
- Jenna De Stefano, Community Manager
Contact
- email@domain.com
- — Twitter
- — Instagram
- — Facebook